- Don't Vote in Election
A "slap-in-the-face of the Government" online campaign
- Client: Cyrus Oshidar, Bawa Broadcasting
Brand: Times of India, Bleed India
Business Format: Online Campaign
Product / Service: Website with immersive content, games and downloadables
Brand Personality: Whacky, absurd, satirical, political, desi, funny. Reverse psychology
Target Audience: Young Indian cynical public not interested in voting
Challenge: Times of India’s ‘Lead India‘ campaign aims at finding new and capable Indian political leaders, and encourages people to vote for the right candidates. The Bleed India Campaign was a spoof of the Lead India Campaign, making mockery of the Indian Political scenario and urging users NOT to vote. The campaign aimed to bring more publicity to Lead India and incite debate among young Indian people.
Tasks: The task was to create the online content, which included online Flash games, wallpapers, screensavers, e-greetings, and to create a visually rich website with a lot of animation. A whole section was dedicated to a fake candidate, Pappu Raj, with his bizarre moneyfesto. User interaction was encouraged in the Polls, Message Board and Awards sections.
View the website
Archived website url: http://www.skydesign.in/archive/BLEED_INDIA_WEBSITE/