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Campaign - GM&U College Discount Program

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  • GM&U Discount Program
    Campaign work for a college/graduate discount program from General Motors<img style="font-family: yui-tmp;" src="yui-tmp-img">.
  •     The following campaign was made as part of a class at Michigan State University. We worked with the client to better understand the service that they provided, before going off and creating a campaign of our own. It was then presented to the clients at the end of the semester with a plans book including competitive and market analysis, research findings, as well as creative work (TV, print, outdoor, radio), social media and event initiatives, and a structured media plan for the following year.
  • Print ad - 1 of 4
  • Print ad - 2 of 4
  • Print ad - 3 of 4
  • Print ad - 4 of 4
  • Sample newsletter for print or e-mail.
  • Outside of informational brochure.
  • Inside of informational brochure.
  • Billboards.