Campaign | "EnterD9"
This campaign was made possible by a long-term research initiative I'd been spearheading.
A school's results are measured by the success of its graduates. When District 9, which was written and directed by a VFS graduate and also featured many more alumni behind the scenes, hit theatres in 2009, it was important that we tell a bigger, longer-lasting story.
The campaign incorporated blog stories, video interviews, print advertising, postcards, and tons more.