Campaign Cioccolato

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Follow All Following All Unfollow All

Target: Women 25+

middle to high class.

Benefits: Offer a high quality product.

Background: Pre-owned business, that has gone for a change in product quality and campaign

Questions:

1. In your parties or other type of events do you offer a dessert table? Yes 20% No 80%

2. When you buy desserts for some party, what is it you buy the most, cupcakes, brownies, cake or other? Cake 30% cupcakes 50% brownies 15% other 5%

3. Do you know the store Cioccolato? Yes .033% No 96%

4. Do you know the store Cioccolato offers the desserts table service for your events?

Yes .033% No 96%

Idea: Work with photos that show what good quality dessert tables Cioccolato store manages, the campaign is focused on giving a comical touch to each picture so it calls the spectators attention.

Imágenes / Images

Carteles / Posters

Periódico

Página Completa
Interactividad: Código QR te lleva directo a una aplicación

Newspaper
Full page
Interactivity: QR code takes you to an application

Suplemento

Página Vertical

Interactividad: Código QR te lleva directo a una aplicación

Supplement
Vertical page

Interactivity: QR code takes you to an application

Revista

Página Completa

Interactividad: El quequito principal tiene una calca encima la cual se desprende para enseñar un cupón.

Magazine

Full page

Interactivity: The main cupcake has sticker, which comes off to show a cupon.

Caja de Luz
Interactividad: Expulsa un aroma a pastel recién hecho que sale de las rejillas del anuncio.

Light Box

Interactivity: A smell of just baked cake comes out.

Panorámico

Interactividad: Las letras en la parte superior del anuncio estan en 3D.

Billboard

Interactivity: The letters above the cakes are in 3D.

Valla publicitaria

Interactividad: Las letras en la parte iquiera del anuncio son en 3D.

Advertising Panel

Interactivity: The words in the left side of the ad are in 3D.

Aplicación en Linea

La aplicación consiste en hacer el queco con diferentes ingredientes a elegir y subirlo a la página de facebook para entrar a un concurso

Online Application

This application consists in making a cupcake with diferente ingredients and share it on Cioccolato's Facebook page for a contest

Créditos

Dirección de Arte: Alejandra Garza, Sara Flores, Viviana Plancarte, Lily Kleen, Karen Cantú
Fotografía: Karen Cantú, Lily Kleen, Sara Flores
Edición: Viviana Plancarte
Asesor: Rolando Angulo

Credits

Art Direction: Alejandra Garza, Sara Flores, Viviana Plancarte, Lily Kleen, Karen Cantú
Photography: Karen Cantú, Lily Kleen, Sara Flores
Edition: Viviana Plancarte
Advisor: Rolando Angulo