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Camp Elite Performance Training Identity

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  • Camp Elite Performance Training
    Identity, Website, Apparel and Equipment Design
  • Camp Elite Performance Training is a camaraderie of certified trainers who have built their business on their passion for helping athletes excel to their full potential. Their target audience consists of an average of 13-25 year old athletes who strive to excel in their sport, not only as a hobby but as a passion. They work with youth who are full of skill, determination, and those who are in need of additional, specialized athletic direction. 

    Camp Elite’s logo reinterpretes a typical pictogram, as one would see on ADA signage, and creates a more dynamic form. Graphically, the pictogram shows an athlete in motion, as well as creating an italicized Camp Elite "C.E." acronym.

    The parallelogram form is used as a carrier for the symbol. This dynamic shape evokes the sense of motion, progression, and forward action. The vibrant yellow evokes the high energy subject matte upon a dramatic black background. Their identity is applied consistently from their diverse apparel, specialized athletic equipment, and to their media rich website.