Identity Package & Branding
Branding your identity is the most important aspect of any company. Camp AN is based out of northwestern Alaska allowing natives to get out of their villages and hear the gospel. Because of the remoteness of the
camp the identity package serves more of a purpose to recruit volunteers to come work at the camp.
The four symbols is to reflect the different elements of the camp and were all created in Adobe Illustrator. The squares can be organized and rearrange to create visual interest. All the components of the package work seamlessly together and brand Camp AN’s identity.
Establishing a brand is more then just business cards and letter heads. Here are a few samples of how the logo design can be used to help promote their identity. Each of these pieces used the logo as a dominate feature for maximum retention.
Although the magazine ads will intrigue the readers to volunteer, to gain more information on how to get involved the website has all the info needed. The creative and unique brochure will be sent to churches and organizing to get the word out about Camp AN and draw in more support.