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Bēhance

  • Camouflage offers contemporary designer wear for women. They already had a functioning logo but needed something that was more classy, stylized and readable. The concept needed to be very simple and direct so as to have an immediate recall value with the word 'camouflage'. After a few rounds of initial concepts I came up with a simple coiled butterfly, also representing the 'C'. 
  • Shopping bag design
  • Silver foil screen printing on voil cloth bags.
  • Some more concepts