- Structural Redesign of CamelBak Groove Package
Packaging structural redesign for CamelBak Groove Filter Bottle.
Client: Deutsch Design Works, San Francisco, CA
- I worked with client, Deutsch Design Works to provide a new, leaner, more elegant package for CamelBak's Groove Filtration Water Bottle. The final design employes a single dieline of thin SBS (original was from flute board), provides better loss prevention, reduces packaging weight by nearly 50%, shaves 208 cubic inches from the shipping carton, and better showcases the product.