Client: Cambridge Arts Council
Art Director: Rick Rawlins
Cambridge Open Studios is a series of three arts events held at multiple locations throughout the city of Cambridge, Massachusetts. A map and brochure were needed to guide visitors and provide contact information for hundreds of artists scattered over 100 different venues. Requiring over 200 individual entries containing representative artwork and contact information for artists and public artwork, this piece found a way to display a large amount of information in a visually interesting and engaging way.
With a limited budget, the components of the brochure performed multiple duties. The brochure’s cover acts as a poster, and has a mailing panel which turns it into a self-mailer. The sections for each event are discrete and separate and were available for
download as pdfs from the web. In its second year, the Open Studios had its most successful and well attended events, placing it squarely next to other more established open studio events.