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Calvita Promotion Concept

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  • Calvita Promotion Concept
    A campaign to reach a new target audience
  • This brief required me to select a company that has decided to revisit its current promotional strategy.¬†
    My aim was to reach new consumers  by repositioning the brand. Calvita is currently aimed at mothers who are buying it as a starter cheese for their children. I chose to target the children directly. The new promotional materials are aimed at 6-8 year olds.