- Caltex Vortex/AFL
- The High Performance Ritual promotion
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- Serious sports fans know the importance of a pre-game ritual, no matter how superstitious.
Err and you could lose your team the game.
We used this insight to help Caltex leverage their sponsorship of the Australian Football League,
get the fans involved and promote the high-performance Caltex Vortex.
The campaign asked footy fans to put the performance of their rituals to the test.
Rituals that ‘guaranteed’ the most success for their team won the promotion.