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Caltex Vortex AFL promotion

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  • Caltex Vortex/AFL
    - The High Performance Ritual promotion

    Print Outdoor POS Digital Social
  • Serious sports fans know the importance of a pre-game ritual, no matter how superstitious.
    Err and you could lose your team the game.

    We used this insight to help Caltex leverage their sponsorship of the Australian Football League,
    get the fans involved and promote the high-performance Caltex Vortex.

    The campaign asked footy fans to put the performance of their rituals to the test.
    Rituals that ‘guaranteed’ the most success for their team won the promotion.
  • Growing a beard to help the Brisbane Lions.
  • Eating meat pies to help the Collingwood Magpies.
  • Painting yourself blue to help the Carlton Blues.
  • Depriving yourself of sex to help the Sydney Swans.
  • Baking scones to help the Adelaide Crows.
  • Microsite landing page.
  • Browsing the rituals.
  • Tracking your own rituals success.
  • Track your rituals performance through the season