CREATIVE DIRECTOR: Jason Ett
California Lotto has increased their chances to win so there is no need for luck. Lucky Rabbit Foot Factories start shutting down, now that ther e are 17 more chances to win. California Lotto wanted Solidla to reference Tim Burton’s “Alice In the Wonderland” for this spot. I designed this frame that called attention to the huge, run-down and desolated Lucky Rabbit Foot Factory as it goes out of business. The once captive rabbits enjoy their freedom as luck is no longer needed to win the California Lotto.