As part of the ‘Enjoy the Moment’ campaign, I designed and executed these Olympic sponsorship stings for Cadbury.
Following on from the their 'Cadbury Iconic' campaign & conceptually
inspired by Quayola’s & Memo Akten’s ‘Forms’ piece, our brief was
to create motion sculptures of Olympic athletes representing the fun,
celebration, and visual excitement of the games, resulting in a Cadbury
branded visual treat.
The idents run a total of 600 times over the course of the games so
it was paramount that they had a substance, intrigue, and stood up to
intense repeat viewing.
Design / Direction : Shane Griffin
Produced by : Peter Greene
Studio : Piranha Bar
Animation : Will Sharkey
Particles / Dynamics : Shane Griffin
Compositing : Shane Griffin
Agency / Concept: Publicis QMP
Motion Capture : Audiomotion
Talent : Daryl
Audio : Mutiny