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Bēhance

  • Cadbury - Enjoy The Moment
  • Info:


    As part of the ‘Enjoy the Moment’ campaign, I designed and executed these Olympic sponsorship stings for Cadbury.
    Following on from the their 'Cadbury Iconic' campaign & conceptually inspired by Quayola’s & Memo Akten’s ‘Forms’ piece, our brief was to create motion sculptures of Olympic athletes representing the fun, celebration, and visual excitement of the games, resulting in a Cadbury branded visual treat.
    The idents run a total of 600 times over the course of the games so it was paramount that they had a substance, intrigue, and stood up to intense repeat viewing.

    Credits :

    Design / Direction : Shane Griffin
    Produced by : Peter Greene
    Studio : Piranha Bar
    Animation : Will Sharkey
    Particles / Dynamics : Shane Griffin
    Compositing : Shane Griffin
    Agency / Concept: Publicis QMP
    Motion Capture : Audiomotion
    Talent : Daryl
    Audio : Mutiny