Joy Elevator is one of the projects done by Saatchi Saatchi X (Dubai) for Cadbury Dairy Milk. CDM's marketing strategy has always been anchored on "joy". SSX's idea is based on the fact that chocolate, apart from being delicious, is also a mood lifter.
I did the illustration and the lettering based on the Creative Director's rough sketch (or scamp). Below is how I interpreted and brought the idea to life. The final artwork was done with a high degree of flexibilty so that every major element can be rearranged and be used individually or as whole when applied onto various applications including Arabic versions.