- CYAN Horticulture Website Invitation / 2010
With this piece we had a very specific audience that we wanted to target. It all started off with the copy, 'money doesn't grow on trees' is a very well known expression. I thought it would be interesting to play against this idea seeing as cost is a big reason why people don't invest in gardening and horticultural services. The truth being that a well maintained and beautiful garden not only adds to the look and feel of a space but it also adds property value. All the visuals sprung from this idea.