The brief: Following the success of 2012, redcow was commissioned again to design an exhibition stand for CWM that would differentiate the retail property consultants at this years BCSC in London.
The solution: The 2013 brief required us to take into account CWM’s London and New York links, prioritising the clients experience and expertise in retail, leisure and out of town. We developed a creative concept based on the idea that every retailer has a fascia and every retailer has a story to tell. Each Fascia creates definition and recognition by font and colour palette, making the retail journey recognisable from London to New York.
Artwork & Design: Alex Tomkins
Agency: redcow creative