Concept - Seeded Paper
The stock I used for this mail out is seeded. This means that once the stock has been watered it should eventually allow the seeds to germinate. The seed is specifically wildflower. The idea is that by using wordplay "budding designer", "branch out", I will begin a dialogue with a potential employer.
I thought about the context of the poster; if the CV was watered and left to germinate in a studio, people would get the chance to see my work, rather than it going to the bottom of the pile.
The poster is double-sided and will be folded 4 times to fit into a smaller envelope.