In 2013 we celebrate the period in which the Cutty Sark ship sailed under portuguese command. This celebration is made through the release of a special edition. With this in mind, the "CELEBRATE" edition allows the public to sail away in pursuit of the discovery of history.
The image on the outside contrasts with the inside. The simplicity of the packaging aims to surprise the public when the inside is exposed, hence the term "CELEBRATE" - celebration of this edition. This concept is shown through the simplicity of the outside in contrast to the shape and graphic elements of the inside.