CUAL CRISIS / SNGLR003
– Branding & Art Direction.
– Branding & Art Direction.
Cual Crisis Riders (also known as the CCR) is Monterrey's first community of non-professional long-boarding aficionados. Located in the suburbs of San Pedro - known for its generous hills and mountainous landscapes- the CCR members are all about urban substance & style. Singular worked in close collaboration with the group in order to develop a identity that captures its essence.
The resulting brand is full of little details that make reference to its roots: The urban regio cityscapes & sunny California.
The resulting brand is full of little details that make reference to its roots: The urban regio cityscapes & sunny California.
The Cual Crisis wordmark is an homage to graffiti typework, with its distinctive roughness.
The Cual Crisis wordmark is an homage to graffiti typework, with its distinctive roughness.The CCR Monogram. Encapsulated version.
The Cual Crisis mascot -a Jack Russell Terrier named Jackie- has been transformed into the brand's icon. Illustration by Tomas Guereña
The CCR representing.
A geometric pattern that uses the "double C" initials has been developed.
The Cual Crisis identity is as flexible as life itself. "Street Surf" art depicting a Tahitian mask.
Geometric artwork representing the CCR monogram.
Cual Crisis composition C.
Poster created for the Cual Crisis Shop launch party.
The Cual Crisis business cards, in plenitude of design & color.
