- CUAL CRISIS / SNGLR003
– Branding & Art Direction.
- Cual Crisis Riders (also known as the CCR) is Monterrey's first community of non-professional long-boarding aficionados. Located in the suburbs of San Pedro - known for its generous hills and mountainous landscapes- the CCR members are all about urban substance & style. Singular worked in close collaboration with the group in order to develop a identity that captures its essence.
The resulting brand is full of little details that make reference to its roots: The urban regio cityscapes & sunny California.