The idea was came from the history of the leather itself, in traditional era, leather was used as armor while in this era, leather reflects strong image for wealth and prestige.
the pixelated form describe the independency masculine character,
it is applied with a gradual color changes to show the transformation of the old leather into the new interpretation of leather.
moving to the left side, the hanging boxes 'sprouting out' the nowadays leather as the result of the modern era.
The booth itself is exhibited at Jakarta Convention Center, Jakarta Pusat, Indonesia.