CRUZCAMPO EURO 2012
- Behance.netProject Featured On:Behance.net — 6/19/12
- Client : Cruzcampo Selección Eurocopa 2012.
Agency: ContrapuntoBBDOExecutive creative directors: carlos jorge y felix del valle
Head of graphic production: Javier Luján
Executive Producer: Agustín González
Production Company: Aproductions
Photo equipment: Addict Studios.Photography & Post Production : Diver & Aguilar Studio.
We first photographed the Spanish national football team in 2008 when they were playing a pre-tournament warm-up game against reigning world champions Italy in Elche Alicante.
Fernando Torres was a rising star on the world stage having just finished his first season at Liverpool FC & Cesc Fàbregas at 21 already idolized the world over by Arsenal’s 100 million supporters.
Four years is a long time in football, it can seem like a lifetime.
The endless momentum of the sporting calendar is as ceaseless as the waves eroding away at a cliff face without abate.
How fortunes can change in that time. We witnessed Spain dethrone Greece to become european champions and then Italy to become world champions in 2010. FC Barcelona went on to win a historic 14 titles in this four year period, Torres moved to Chelsea, who went on to become Club champions of Europe and Fàbregas to return to the club of his boyhood days where he had trained at La Masia with such names as Leo Messi & Gerard Piqué.
Fast forward to 2012 the outskirts of Madrid, and we shot our second campaign with the Selección de fútbol de España in collaboration with official sponsor Cruzcampo part of the Heineken group.
The Campaign is running live throughout the duration of the Euro 2012 finals as Outdoor Billboard, Press,Digital and POS media.
Starring : Xabi Alonso, Cesc Fàbregas, Juan Mata, Carles Puyol, Sergio Ramos & Fernando Torres.
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