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Bēhance

  • CREACT
    School Project / 2012
  • Instructor : Eric Baker

    For this project, I had to build a brand of prefab emergency housing
    from scratch and create a corporate identity for it.
    I named it CREACT, a combination of words 'create' and 'react,'
    meaning that it reacts to people who need help by creating houses and hopes.
    I was inspired by a flattened box. Prefab houses are mostly flattened
    for transportation and set up when necessary. They are also
    in a shape of cube, so that they are stackable to use a limited space wisely. 
    I designed a brand and its corporate identity based on these factors.