Instructor : Eric Baker
For this project, I had to build a brand of prefab emergency housing
from scratch and create a corporate identity for it.
I named it CREACT, a combination of words 'create' and 'react,'
meaning that it reacts to people who need help by creating houses and hopes.
I was inspired by a flattened box. Prefab houses are mostly flattened
for transportation and set up when necessary. They are also
in a shape of cube, so that they are stackable to use a limited space wisely.
I designed a brand and its corporate identity based on these factors.