COVERT
A fashion brand created in Monterrey, México with the objective of enhancing online capabilities and creating
a more subtle transition between the actual fashion world and the upcoming new fashion designers.
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"There is beauty in the imperfect, the impermanent, the incomplete".
- COVERT Manifesto 2013 -
COVERT
The Brand
COVERT
Web design
COVERT
The photoshoot
COVERT
The lookbook
COVERT
The Concept
COVERT
The Advertising
ìnTrend Magazine
COVERT January 2013
COVERT MANIFESTO
The designer is a human being.
Aesthetic is distinctive, clear & continuous.
Refinement as a silent authority.
Preconceptions restrict.
Collaborate only enriches.
Appreciation for the imperfect.
Deconstruction grant freedom.
Detachment from the unnecessary.
Emotions, rather than immediate taste.
Ruled by innovation.
Attain equilibrium.
~
Fashion Designers:
Javier Topete
Marcela Aguilera
Fabiola Perez
Marcela Aguilera
Fabiola Perez
COVERT Refinement 2013 Autum / Fall
Denisse Carillo
Arturo Soto
Arturo Soto
Exploration and concept design:
Denisse Carillo
Arturo Soto
Typeface, logo and concept:
Denisse Carillo
Arturo Soto
Package Design:
Andrea Cortés
Product Photography
Andrea Cortés
Arturo Soto
Web Design Concept
Andrea Garza - Vertebral ®
Arturo Soto
Graphic Designers:
Andrea Garza
Denisse Carillo
Andrea Cortes
Karla León
Andrea Cortes
Karla León
Arturo Soto
Digital edition and Photography edition:
Arturo Soto
Photography:
Juma Herrera - Nation ®
Lookbook Photography:
Diego Figueroa
Video 1:
Daniel Cantú - Nation ®
Daniel Cantú - Nation ®
Video 2:
Juansa Avalos
Makeup Artist:
Milena Romo
Denisse Lozano
Model Agency Orange Marketing®
Lucía González
David García
