The objective of this project was to expand the COVERGIRL Blast line by introducing an eyeliner, Liquiline. The challenge was to maintain, and strengthen the Blast family equity while introducing a new, product while communicating it's liquid-like intensity. This was communicated by evolving the Blast rays and introducing a liquid payout line. The liquid-like benefit of the product was further communicated through the varying, deep saturation of the rays.