This package design is for CORE energy, an energy drink aimed toward the athletically minded individual, especially runners, triathletes and bicyclists. I based the name and flavors on the type of audience, trying to steer towards something clean, crisp and able to increase energy without weighing you down. The logo and imagery are geared towards these characteristics as well. Using the logo as a cutout over the image gives a clear vision of movement, while the box containing it gives the structure and security of the brand itself.
CORE energy boost is the energy shot brand of CORE energy. This drink offers a quick boost of energy that works in seconds and keeps you pumped. The Point of Purchase display shows the dynamic qualities of the product, and provides an easy way of getting it to the customer.