Product Design, Packaging, & Branding
CORE candles is an aromatherapy brand with the belief that candles can help detoxifyand unwind users. The philosophy of Core Candles is to remove the unwantedstress in daily life so users can meditate and focus on the most importantthings in life. The conscious design for CORE candle packaging reflects the mantra, “a journey to the core” with the movement towards the center.
Targeted audiences are women and men ages 16-38 who use aromatherapy candles. These consumers have chic aesthetics and shop at department stores.