Converse Window Display | Fall'11
Planet Sports, Vasant Kunj, New Delhi
Planet Sports, Vasant Kunj, New Delhi
The brief by Conversewas that we all are born watching Basketball; we were raised by Rock & Roll;over the years, we have invented and reinvented, continually finding new waysto play. And what started out on foot has made its way to what we wear all over—because everyone has THE RIGHT TO MOVEON UP. The creative interpretation was that the display should be about howApparel and Sport Authentics can come to life in an impactful retail display. Dimensionaltype (3D letters) can be used to emphasize the headline “THE RIGHT TO BE SEEN”as well as be used to display product. TVs of various size and age can be usedto build a tiered display. Images from the Apparel or Sport Authentics imagelibrary can be displayed on some of the TVs while other TVs have static behindmessaging or branding.
