3 Observations that led to this project:
-The overuse and abuse of media leads to the depreciation of our brainpower.
-This abuse is rampant in our current society.
-Through creative outlets we can overcome this abuse.
In order to advertise against media overuse, I created this street art sticker campaign that commands the viewer to CONNECT in an aggressive, almost communist way. I used human figures or recognizable figures to create a direct connection to the viewer and draw them in.
The stickers were initially deployed only on the Notre Dame Campus, but now have been placed as far as Rome, Italy.