Fabricantes de Piropos (“Compliments Manufacturers”) used to be called Cosmetic Beauty. In other words: nothing. It was just another one of the many cosmetic centers which draw no attention. It did not help to generate more business and emotionally transmitted as much as… cement. Cosmetic Beauty did not suggest anything, it was plain and dull. Its success lied only in the talents of the 3 founders to beautify the ladies.
With the new identity, this beauty center is much more attractive now, desirable, special, and magical. They are even looking for a bigger space to move to. Although that’s not the best part. The best part is that for a few days these 3 people are going to work differently. Because it’s very different to get up in the morning to apply make-up on people, than to manufacture compliments.