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Bēhance

COMPLEXUS

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  • The main concept for the brand and label design is the idea of complexes.. and a new approach to a wine label design..in Portugal wine labels are usually traditional and we want to break that idea using an image of forgotten things, like postcards or old images... but with a strong feeling of complexes... you don't have to hide behind a mask because you don't know nothing about wine.. it's easier to say you just like to drink it... forgot all your complexes and just have fun...

    like the cat, open your eyes without complexes...