Common Goods Co. Sugar strives to fill a missing gap in the sweetener market. At the moment a consumer has few options: purchase a 5lb paper bag, a box of individual packets, or plastic bagsof artificual sweeteners. Common Goods Co. Sugar provides a product that consumers don’t need to hide or repackage; they can easily be dispayed on a shelf or countertop. The quanity of sugar meets the demands of a demographic looking for a little sweetner simply for their morning coffee or tea.

Renderings of sugar packaging: powder, brown, and granulated. 

Final Packaging Prototype

Striving to give the consumer a more exciting sugar experinece, the packaging uses a strikingly geometric shape allowing the packaing to add to the overal brand image and differentiate itself from the current market. The structure of the packaging would be made of 100% recycable carboard and printed on with soybased inks. The diecut window would utiized corn-based compostable plastic produced by Ingeno. The inside would be lined with an Ingeno film to prevent contaimination of the product.

Initial Packaging Sketches and Final Dielines