Collective Architecture is a boutique architectural firm in Washington DC specializing in corporate, hospitality and government interiors. With o… Read More
Collective Architecture is a boutique architectural firm in Washington DC specializing in corporate, hospitality and government interiors. With over 30 years of leadership experience, Collective Architecture approached us to rebrand their identity and ambitious pursuit to become a leading firm in the Washington DC Metro area. The brand direction was to pursue a clean but strong identity that articulates their ambition for craftsmanship and well tailored spaces.
The name Collective Architecture fulfills their philosophy to bring in the most qualified team into any project to best suit its vision and execution. The name exemplifies their philosophy, process and approach to architectural problem solving.
Our approach to their logo was to amalgamate two different fonts into a cohesive whole in order to express the importance of collaboration and unifying different points of views and styles into a simple yet modern mark. Colors were chosen to include a corporate neutral color (dark blue) and a punch color that kind be owned in the market (orange). The complementary palette adds vibrancy and movement to the system while also standing out in the often safe approach to architectural firms. The identity shows their progresiveness while also conveying an experience of trust and leadership. Read Less