- HOW ARE THE KIDS?
This multi award-winning campaign kicked off with a questionnaire. Parents could answer some questions about their childrens eating habits and get a personalised Action Plan in return, providing practical changes to make to their daily routine.
We then designed the Snack Swapper. Easily portable (mums could just pop them in their bags) and even easier to use, it gave both parents and kids alike a fun way to engage in their lifestyle change and to take control in making their own decisions.