is a center for Obesity and Diabetes support in Mumbai. I was asked to develop
its branding in May’09 to cater and communicate to a growing populous requiring
these services, and to establish a unique identity amongst the highly
competitive medical field.
magical transformation, emergence and evolution of a butterfly from a
caterpillar, forms the visual basis of the new CODS identity. The butterfly
works as a strong symbol conveying the freedom and confidence felt by a patient
post treatment and advice at the center.
color palette is muted yet stimulating. Brown conveys the scientific and
grounded advice offered here while green adds a sense of hope, freshness and