COCA-COLA 125 Reasons to believe / book.
- COCA-COLA. /125 Reasons tobelieve in a better world. Iconic book.Work developed at ® FURIA WORLD.
- “The 125 reasons to believe in a better world” is the product of a two year global research that discovered that every day there are actually more good things happening than bad things. Coke commisioned Furia to develop an iconic book that is the testimony of all this research and base for their new global campaign.
With this goal in mind Furia curated a long list of international artist, photographers, illustrators and asked them to illustrate each of this 125 reasons statistics. The content of the book is coming out in diferent formats: hard cover, inserts, ipad application, print, posters, OOH, packaging, and documentary videos that tells the making of the project.
FURIACreative Director: GUILLERMO TRAGANTAccount Director: LUIS BRUSCOEditorial Design: Marcelo Cardozo 
Artists who colaborate : Jaime Hayon, Jeremyville, Rocco Toscani, Milo Lockett, James Victore, Pep Carrió, Alderete, Robert Bradfort, Leo García, Nate Williams, Gastón Caba, Totto Cullen... between others.
Txt by Martín Luther King.NEON ART by NEODG.
Some pages design.
Art by Robert Bradfort.
Art by JeremmyVille.- Editorial design.
- Editorial design.
- Art by James Victore
- Art by Milo Lockett
- Web adaptation.
Multiple Owners
Branding logos ® · Compilation · 2007 / 2012Branding, Graphic Design, Icon Design
NIKE Sportswear - The Black Pack / Book & Campaign.Editorial Design, Art Direction, Graphic Design
BERSALIERI Single · Album Cover design · Triple RRRArt Direction, Graphic Design, Music
BUEN DÍA app. UADE 2011.Art Direction, Multimedia, Graphic Design
Caretas del Arte · Single Cover design ®Tripler RRRArt Direction, Graphic Design, Music
Multiple Owners
Multiple Owners
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