“The 125 reasons to believe in a better world” is the product of a two year global research that discovered that every day there are actually more good things happening than bad things. Coke commisioned Furia to develop an iconic book that is the testimony of all this research and base for their new global campaign.
With this goal in mind Furia curated a long list of international artist, photographers, illustrators and asked them to illustrate each of this 125 reasons statistics. The content of the book is coming out in diferent formats: hard cover, inserts, ipad application, print, posters, OOH, packaging, and documentary videos that tells the making of the project.FURIA
Creative Director: GUILLERMO TRAGANT
Account Director: LUIS BRUSCO
Editorial Design: Marcelo Cardozo