The CNN 15 Second Debates brought political party viewpoints ahead of the German Election 2013 in the world’s first political debate using Video on Instagram. The short and to-the-point format allowed viewers to get the quickest overview of the key parties and the biggest issues via a special web and mobile platform.
The platform used Instagram’s new 15 second Video function enabling politicians to put across the essence of their party policies via mobile from all over Germany. On the site users were able to compare party standpoints as well as comment and score the debates. Users are able to up-vote or down-vote statements while a simple info-graphic showed who was leading each debate and who was leading overall.