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CLEAR - Interactive Digital Masthead

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  • New Clear Anti-dandruff Shampoo
    Interactive digital masthead on YouTube
  • Conceptualized and executed an interactive digital masthead on YouTube for Clear Anti-dandruff shampoo. The idea is to engage audience with the brand and induce the message of fighting dandruff in a playful yet memorable way. It also announces the 'Clear Scalp Camera Test' that one can take to find out how healthy their scalp is. 
  • Watch the digital masthead in action! 
  • The idea was a game of shooting the flaky gangsters in a given time!
  • And, if you lose...
  • And, if you win...