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CItroen DS3 by Orla Kiely
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CItroen DS3 by Orla Kiely
Advertising
In fashion magazines.
Multiple rich media formats showed different details of the model.
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Project By
Eloise Smith
London, United Kingdom
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About Project
CITROEN DS3 BY ORLA KIELY | IT'S ALL IN THE DETAIL.
Problem:
How do you launch the Citroen DS3 by Orla Kiely to fashionistas who have little int…
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CITROEN DS3 BY ORLA KIELY | IT'S ALL IN THE DETAIL.
Problem:
How do you launch the Citroen DS3 by Orla Kiely to fashionistas who have little interest in traditional car porn or specs?
Solution:
A print, film and online advertising campaign that showed only the cute, accessorisable details of the car.
Results: Citroen achieved their sales targets for the model within 3 months.
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Published: March 31, 2012
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121
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2
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0
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Copyright Info:
Attribution Non-commercial
No Derivatives
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Project By
Eloise Smith
London, United Kingdom
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In fashion magazines.
Multiple rich media formats showed different details of the model.
Discuss This Project: ( Comments)