"Already a cultural hotspot for modern architecture, gastronomy and industrial design, Denmark’s fashion industry has been booming in recent years with its pared-down, minimalistic sensibilities, forward-thinking vision and strong relationship with the environment.
In the midst of this movement — and coinciding with Copenhagen Fashion Week — is Copenhagen International Fashion Fair (CIFF), a progressive trade show that celebrated its 20th anniversary this year."
–Hypebeast, Feb 2013
The FW 13–14 season saw the launch of Crystal Hall, a curated show space showcasing a selection of menswear and lifestyle brands such as Mismo, AMI, Damir Doma, Cote&Ciel, Carven and KiBiSi.
Victor Lieberath has worked with CIFF for the last two seasons, art directing the image campaigns and fashion stories shot by acclaimed photographer Daniel Riera, as well as working on the overall branding and digital design of the fair. The creative work was done in collaboration with Pierre Tzenkoff and Arnaud Vanraet.