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Bēhance

CIB 5% cash back

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  • CIB 5% Cash Back
  • Rational:

    Most people know what with the flag of the country they’re travelling to looks like, but not everyone is familiar with the CIB promotion of 5% instant cash back when travelling abroad. So by merging the two elements, we’re making the unfamiliar familiar.
  • Agency: Impact BBDO, Cairo, Egypt
    Executive Creative Director: Hossam Moro
    Creative: Ahmed Wahid
    Art Director: Ahmed Wahid
    Copywriter: Wael Khairy
    Account Handler: Amira Alaa, Rula El Kaliouby and Mohamed Sadek