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CHOUETTE x HELLO KITTY • Marketing phase 2

CHOUETTE HELLO KITTY
Chic meets Cute again with the latest Chouette Hello Kitty Collection
was born in December 2009, in celebration of the first anniversary of CHOUETTE. Combining the cuteness of Hello Kitty with CHOUETTE’s signature glam, the 3 collections have been highly sought after by both Kitty fans andfashion lovers. This summer, CHOUETTE and Hello Kitty sprinkle themagic dust again, bringing in the brand-new Collection.
The Refreshing Pastel Collection
Hot summer approaches and CHOUETTE gives Kitty a refreshing makeover — Collection. Kitty comes to life with a single row of clearCRYSTALLIZED™ – Swarovski Elements on the Kitty-shaped transparentplastic case. Together with a red light LED display showing date andtime, the whole design is as clean and refreshing as the summer breeze.
In line with the clean simple design, colours of the watch case andthe croco pattern leather strap have also been toned down. Soft pinkand violet match perfectly with Kitty’s lovable and gentle character;while the transparent black and milky white add a dose of innocence tothe chic designs.
Back To Basics
Having taken the fashion world by storm with 6 vibrant colours last season, the collection is back to basics with the launch of the classic whiteKitty. Utilizing the same crystal-paved LED display with the scrollingmessage , these all whiteKitty-shaped watches are now available in the stainless steel versionwith a silicon strap, and the rose gold plated version with a crocopattern leather strap.
Two hottest fashion icons join forces again, becoming the hottest talk of the town. Taking the creativity up a notch, CHOUETTE lined up brand endorser Angelababy and Hello Kitty in the latestadvertising campaign – dressed in the classic, iconic red tee, blueoverall shorts with a ribbon bow, Angelababy becomes Kitty! Sittingback to back with Hello Kitty, Angelababy flaunts Kitty’s classic,adorable pose, as eye-catching as the watch itself.
CHOUETTE x HELLO KITTY • Marketing phase 2
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CHOUETTE x HELLO KITTY • Marketing phase 2

CHOUETTE ♥ HELLO KITTY was born in December 2009, in celebration of the first anniversary of CHOUETTE. In the summer of 2010, CHOUETTE and Hello Read More

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