CHIQUITA: STAMPA E RADIO / PRINT AND RADIO
- CHIQUITACampagna stampa istituzionale e radio./Print campaign and radio commercial.
- STAMPA/PrintCampagna stampa che promuove la qualità del brand Chiquita partendo dal suo severo processodi selezione: perché solo una banana su due ha l'onore di ricevere il bollino blu.Print campaign to promote the Chiquita brand quality. The insight comes from their severe processof selection.
Copy: "The best go first."
Baseline: "Only one out of two bananas becomes a Chiquita"
Copy: "The best go first."
Baseline: "Only one out of two bananas becomes a Chiquita"
Copy: "The best go first."
Baseline: "Only one out of two bananas becomes a Chiquita"
- RADIOCampagna radio realizzata per promuovere il concorso a premi di Chiquita.Radio campaign for a Chiquita contest.
- Radio ScriptSpeaker: "Hey, Chiquita, what's up?"
Chiquita: "I'm busy shipping thousands of prizes."
Speaker: "Gosh, so many?"
Chiquita: "Don't tell it... after all this work I will have calluses on my peel!"
Speaker: "Come on, don't you wanna be the best one? Only one out of two bananas becomes a Chiquita!
Join the Chiquita contest to win every day lots of Chiquita gadgets and an amazing holiday in Green Cape! For further information visit chiquita.com"
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