Beat launch campaign
Beat presented a bold new design sensibility on Indian roads that called for a tone of voice to match.The launch campaign was a statement against the formuliac 3/4 car shot, punny headlines and 'father and son' tv commercials that defined the category in India, and let the car do the talking.
Beat presented a bold new design sensibility on Indian roads that called for a tone of voice to match.The launch campaign was a statement against the formuliac 3/4 car shot, punny headlines and 'father and son' tv commercials that defined the category in India, and let the car do the talking.
Outdoor
Launch print
Beat 'Plan Ahead'
The plan ahead campaign cemented the Beat's place as a car for both young people and young families alike, broadening the target set without losing its already adoring young drivers.
LEFT TURN / RIGHT TURN This set of films ran simultaneously across channels in different breaks and online.
Chevrolet Promise
Press + TV campaign for Chevrolet's unique 3 year warranty plan
