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Bēhance

Vodafone - otelo CHEAP Identity

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  • Otelo, vodafone's low cost provider, communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a small bird singing "CHEAP CHEAP" serves as a key-visual and conveys the central message of the prepaid provider to a young target group: a good price-performance ratio without contract commitment.
     
     
  • The brand's key visual, a lttle bird, symbolizes freedom, indepedence, and communication at low rates.
  • The brand elements
  • The packaging design
  • Removing the SIM card sets the little bird free.
  • prepaid vouchers
  • print advertising
  • print advertising
  • print advertising
  • digital design
  • screensaver
  • The brand manual was distributed along with a small bird cage.
  • brand manual: sample pages
  • brand manual: sample pages
  • brand manual: sample pages
  • brand manual: sample pages
  • brand manual: sample pages
  • overview

  • AWARDS:
    2010 Red Dot Communication - Corporate Design Award

    2010 iF Communication Design Award
    2010 DDC Gute G
    estaltung 11 - Bronze
    2010 Corporate Design Preis - Shortlist