- The CHDI Foundation, Inc., is a US non-profit biomedical foundation that aims to "rapidly discover and develop drugs that delay or slow the progression of Huntington's disease", a neurodegenerative genetic disorder that affects muscle coordination and leads to cognitive decline.
GHAVA was approached by CHDI to update their logo and identity. During the pitching process we developed a handful or proposed potential directions they could pursue. Unfortunately at the end of the process the client chose to go another direction.
- Above was CHDI's homepage showing what their logo and identity was like when they approached us for the update.
Below are two proposed potential directions I created for the pitch.
Inspired by the amaryllis flower’s organic outward growth and Circos genome data visualizations sense of complex connectivity. Typography is clean, timeless, versatile, confident and secure. Secondary branding graphic support for marketing communication materials reinforcing identity. Color palette is confident, calming, and never overpowering to communication content.
Inspired by neural networks and microscopic investigation to tell the story of discovery and connectivity. Typography is rounded and reflects the organic nature of the CHDI graphic element. The type is clean, modern, versatile, confident and highly legible at various scales. Secondary branding graphic support for marketing communication materials reinforcing identity. Color palette is serious, calming, and never overpowering to communication content.