Branding by ARENAS® lab.
he studio that was opened in 2006 since then has been presenting itself as affordable architectural bureau. At a certain point the innovativeness of the former graphic language was lost. The new style was supposed to become simple but sophisticated, and the representations of the new style meant to be inexpensive in production.
The analysis of the targeted audience needs is the first thing accomplished in the course of work. As the result the decision emerged to convey the spirit of the classical architecture and decor in a signature style by finding for it a modern interpretation.
AISHA ARENAS — Art Direction
VALERI ARENAS — Graphic design
IRINA SVETLICHNAYA — Photographs
HELGA BULDAKOVA — Project management