- CHANEL no. 22Campaign
- Campaign for Chanel no. 22, to make people understand that there is an alternative to the classic no. 5. The purpose of the campaign is making people aware that Chanel no. 22 is more bold, different and interesting - a perfume for the woman who wants to stand out the crowd and who dares to be different.
Made in collaboration with Phong Phan, Ingeborg Lund, Michael Svendsen & Mark Jaqué.
We also created several guerrilla events, daring the women to be bold, different and interesting. The price? A Chanel no. 22 of course - if you can get it.