‘Met Before’ is our groundbreaking choose-your-own-path music video for Chairlift, created by m ss ng p eces and directed by Jordan Fish. The … Read More
‘Met Before’ is our groundbreaking choose-your-own-path music video for Chairlift, created by m ss ng p eces and directed by Jordan Fish. The video script was co-written by Jordan and Caroline Polachek, Chairlift’s lead singer and songwriter. It's an experiment in what Jordan is calling "wide-form" storytelling - an immersive world that gives the viewer ultimate control over where the plot lands.
‘Met Before’ takes place in a parallel universe where Caroline and Patrick are research scientists. By choosing from simple directional choices at key moments, your story might involve possibilities for romance, intrigue, and star performance along the way. Fast Company says it's "pretty much impossible to watch just once," because the choices are yours - which as Pitchfork noted is "bad news if you're a big Chairlift fan and you're trying to get any work done this afternoon, I guess." People seem to agree: the average retention rate for the video is 172%.
Visit www.chairlifted.com/metbefore to choose a path.