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Bēhance

  • For 140 years, CGN's boats have been cruising the waters of Lake Geneva, taking commuters from one side of the lake to the other, and providing a beautiful and relaxing way for tourists to appreciate the beauties of this Franco-Swiss lake.

    Even though this legendary brand succeeded in maintaining its appeal by diversifying its services (public transport, tourist and private cruises, shipyard), it needed to strengthen its identity and deliver a more coherent message. CGN released their new brand with the help of >moser in 2013.
     
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