CFI Research Project
Designing for Business/Organizational Transformation.
Client: Center For Inquiry
This project required various types of research and charting methods to determine problem/opportunity spaces in a complex business system. I chose to work with a large national non-profit with a local presence. Research, findings and suggestions were compiled into a final research document/book.
The proposal I outlined included a new marketing campaign designed to put a face on free-thinkers and target traditionally conservative areas, re-branding the organization to reflect a more diverse and inclusive atmosphere, and forming new strategic business alliances along with opening new chapters in key transitional areas.
The final research document.
Section 1 divider.
Section 1 spread. The left page features a diagram I created to clarify the relationships between various entities associated with the organization.
Section 2 divider.
Section 2 spread. Marketing aesthetics were closely examined during this phase of the project. The chart on the left was created to illustrate current and potential (ideal) brand expressions and impressions.
Section 4 divider.
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