CFI Research Project
Designing for Business/Organizational Transformation.
Client: Center For Inquiry
This project required various types of research and charting methods to determine problem/opportunity spaces in a complex business system. I chose to work with a large national non-profit with a local presence. Research, findings and suggestions were compiled into a final research document/book.
The proposal I outlined included a new marketing campaign designed to put a face on free-thinkers and target traditionally conservative areas, re-branding the organization to reflect a more diverse and inclusive atmosphere, and forming new strategic business alliances along with opening new chapters in key transitional areas.